Welcome!

You understand your technology or product or service. Your managers and staff understand it too (we hope). Your partners and sales channel understand it (maybe). But your prospective customers don’t.

Prospective customers aren’t going to put a lot of time and effort into understanding your technology or product or service. If you can’t make it absolutely clear to them—what it is, how helps them, how it works, why it works, and how it fits with everything else they’re doing—and do it fast, they won’t buy. And if your managers, staff, partners, and sales channel don’t thoroughly understand it, they probably can’t help your prospective customers either.

This is where I can help. As a full-time freelance writer, researcher, and analyst specializing in technology and business, I explain complex stuff so your prospective customers (and your managers, staff, partners, and sales channel) will understand it and buy it. You might say I translate techno-buzz, consultant babble, and management-speak into plain English. But what I really do is give you the tools to drive sales.

“Being able to create well written articles on highly technical subjects is a gift. Alan Radding has that gift.”

Corporate CTO

Let me help you with a wide range of projects:

“You really want to ask Alan about ghostwriting of non-fiction books for companies and top executives. The best sales tool you could have.”

Corporate Sales Manager